We are HOLLYWOOD 2.0
Hollywood 2.0 is an innovative pilot program from the LA County Department of Mental Health that provides comprehensive care and services to people with severe mental illness. Unfortunately, the public doesn’t know it exists. Our team set out to design an awareness campaign that would help the community better understand how this program is filling a critical gap in the healthcare system and its crucial role in helping the Hollywood neighborhood thrive.
The manifesto-driven campaign became a rallying cry, meant to stir something inside of neighbors and make them feel like a part of something bigger. Bold “we” statements promote inclusion and invite everyone in Hollywood to feel a sense of pride and ownership, and the powerful portraits feature the familiar faces of formerly unhoused people and county workers across Hollywood.
